2001 — IT STARTED WITH A DREAM
Jonah is born with a rare metabolic disorder that prevents him from breaking down the body’s natural source of stored energy – glycogen. This condition requires him to be tube-fed every 2 hours to maintain normal blood sugar levels. Jonah and his parents aren’t able to enjoy the simple luxury of sleeping more than a few hours at a time. A solution to their unique challenge is still just a dream.
2004 — THE SEARCH BEGINS
Jonah’s family teams up with a group of innovative thinkers in a search for a revolutionary energy source to help manage blood sugar levels. All types of carbohydrates are evaluated – pea starch, lentils, legumes, oats, rice, tapioca and more – in an effort to find the most effective food source for steady, long-lasting energy.Seebohar, Former U.S. Olympic Sports Dietitian
2008 — A REVOLUTIONARY, NEW ENERGY SOURCE
A new discovery is made in the way starches are cooked. A patient, precise cooking process developed by scientists in Europe yields a gentle, slow-digesting carbohydrate. This patented cooking method is applied to non-GMO cornstarch to deliver a steady release of glucose over several hours. The UCAN Company is formed for the purpose of manufacturing this one-of-a-kind carbohydrate, which we name SuperStarch®.
2009 — POWERED BY SUPERSTARCH®
Along with the validation in the lab and with Jonah, we also start to gather feedback from athletes in the field. Meb Keflezighi paves the way as the first athlete to train with SuperStarch® and experience the benefits of steady, long-lasting energy. Like Jonah, athletes like Meb also need steady blood sugar levels to avoid the spike & crash. We start to make UCAN nutrition products, powered by SuperStarch®, for athletes and active people.
“Regulating blood sugar and controlling blood sugar is the name of the game when it comes to controlling your nutrition, whether you’re a serious athlete focused on performance or someone who’s recreationally active and health-conscious.” — Bob
2012 — YOU CAN WITH UCAN
With validation in the lab and with Jonah, we also start to gather feedback from athletes in the field. Olympian Meb Keflezighi paves the way as the first athlete to train with SuperStarch® and experience the benefits of steady, long-lasting energy. Like Jonah, athletes like Meb also need steady blood sugar levels to avoid the spike & crash. We start to make UCAN nutrition products, powered by SuperStarch®, for athletes and active people.
“When I first saw the name UCAN, I thought how appropriate is that. We are the generation where you can achieve anything you believe is possible.” — Meb Keflezighi, Olympic Marathon Runner
2014 & Beyond — FROM JONAH TO UCAN
From our early roots in running, our popularity expands to professional and collegiate sports teams, thought leaders in fitness and performance, and low carb enthusiasts who all understand the importance of steady energy without sugar.
We start hearing from people striving to achieve their own UCAN moments, like Donna Decker, who summited Mt. Everest, or Linda Quirk, a grandmother who crossed 4 of the world’s largest deserts by foot.
From Jonah to UCAN. Join us and put the “U” in UCAN by lighting up that potential within you to create your own special UCAN moment. Let’s continue to write the story. The magic starts with believing #UCAN.
Discover the story of Matt, founder of Generation UCan Australia
My own UCAN journey started four years ago when I was preparing for the Australian Ultimate Frisbee Championships and experimenting with a low-carb, high-fat (LCHF) diet for the first time. I always thought I had been eating healthy, with my “heart smart” recommended diet of cereal, bread, and pasta. However, Tim Ferris’ book, The 4-Hour Body, turned everything upside down for me.
As I started experimenting with LCHF, my challenge was to ensure my body would stay energised and recover well after 14 hours of stop-start sprinting over the three-day tournament. Fortunately, I came across a blog by Dr. Peter Attia, a cardiac surgeon who is obsessed with extending longevity, which introduced me to Generation UCAN. Since then, I have represented Australia multiple times on the world stage 🙂
UCAN is a story of need, determination, chance and triumph. Come and join us by lighting up your potential within to create your own special UCAN moment. Let’s continue to write the story. The magic starts with believing #UCAN.